The Human Element & Strategic Resilience
What Sets Us Apart
Sport Psychology is evolving. Beyond traditional performance coaching, the greatest challenge for elite sports today is managing the Human Factor: the intersection of complex human behaviour, psychological vulnerability, and high-stakes digital exposure.
Norman Taylor SRA, with the expertise of Dr. Sharon Pickering, addresses this challenge by integrating Behavioural Science into your strategic risk and performance framework.
Coaching athletes to transition from stress to optimal performance arousal, maintaining clarity and precision when the margin for error is zero.
Elite Mindset Development:
Building the psychological fortitude to handle major setbacks, public criticism, and competitive failure, enabling the player and club to "come back stronger."
Resilience & Pressure:
Identifying and mitigating the subconscious mental shortcuts that lead to poor decision-making, both on the field and in personal life.
Cognitive Biases:
Embedding a culture of psychological safety that resolves conflict and encourages open communication under duress.
Organisational Risk Cohesion:
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This is our difference
This is where the human element directly intersects with your core risk offering, focusing on proactive harm prevention and education rather than simple surveillance.
SRA
1. Behavioural Vulnerability
We help your club understand the psychological drivers behind risky off-pitch conduct (e.g., social media impulse control, poor coping mechanisms).
2. Digital Psychology
We provide essential education on how social platforms are designed to exploit human psychology, leading to oversharing, reputational damage, and targeted exploitation.
3. Team Psychological Safety
We advise leadership on fostering an environment where open communication, accountability, and ethical behaviour are psychologically reinforced.
The Psychology of Prevention: Knowledge is the Ultimate Control.
From Vulnerability to Vision: Mastering the Human Factor.
Behavioural Vulnerability SRA Outcome: We train players to recognise and manage their own vulnerabilities, transforming reactive discipline into proactive prevention.
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Digital Psychology SRA Outcome: Empowerment Coaching to manage digital footprints and media interactions, minimising the gap between private behaviour and public perception.
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Team Psychological Safety SRA Outcome: Enhancing team cohesion and reducing internal risk by promoting a culture of trust and robust ethical decision-making.
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The integration of this Human Element ensures that risk management is not just a technical or legal function, but a coaching and development function designed to empower the player and secure the club's long-term investment.
Mastering the human element of risk starts here. Explore the four pillars of Executive Cognitive Command:
Reach New Heights
Mastering high-stakes decision-making and eliminating bias when the margin for error is zero.
1. Cognitive Command Under Duress
Anticipating and preparing for "Black Swan" events by overcoming the psychological trap of routine thinking.
2. Eradicating Normalcy Bias
Building the mental framework for rapid recovery and sustained strategic effectiveness after a catastrophic event.
3. Executive Resilience
Securing the weakest link in your command structure: the psychological preparedness of the leadership team.
The Human Factor Audit